Helena Rubinstein (L'Oreal) Helena Rubinstein is part of the L'Oreal group and well known for its trendsetting style and product purity. In order to emphasize their new lipstick series' theme topic "Wanted Red", the company sought after a way to reflect that theme in their headquarter entrance hall in Paris. Supporting the product launch of Helena Rubinstein's new lipstick series, a 24 pieces Tile XB wall turns the head office in to an atmospheric lounge. The Tile XB ...