Asian Paints “COLOUR” - New Delhi, India


Asian Paints, the largest paint company in India, recently set up a consulting and retail center in the upscale Delhi business district of Connaught Place. To make its new store more interactive and visually exciting, Asian Paints selected lighting and control products from Traxon & e:cue. There are three main illumination features at Asian Paints’ Delhi Colour store. Flexible, versatile, ultra-bright Traxon Dot XL-3 RGB was used to highlight the façade in conjunction with OSRAM. Color changes in this dynamic illumination features, as well as in the interior chandelier, are triggered via an independent pressure pad system, which relies on controls from e:cue to seamlessly integrate the fixtures. e:cue’ s advanced Lighting Control Engine (LCE) and Butlers run 17 different video lighting schemes for these illumination features; the systems are programmed to play video on a random loop – until a consumer is ready to experiment with color. When a consumer selects a color via a pressure pad, e:cue’ s intelligent controls initiate a cascade of color that starts with individual sections of the 700-tube chandelier, travels to the façade accents, and then reaches the exterior. Consumers thus experience how color dramatically alters an environment and can experiment with multiple color options before picking up a paint brush.

Lighting Consultant: LDP, Australia
Programmer: Traxon India
General Contractor: Eurolite
M&E Consultant: InProjects India Pvt. Ltd., Delhi
VAP / System Integrator: Eurolite

Category : Retail   Lighting Designer : -
Client : Eurolite   Architect : Fitch, Singapore
Location : Delhi, India   Designer : -
Date : 2011-07-01   Installer : Eurolite
 Location on map 
Other Showcases
  • Meadowhall Shopping Center – Sheffield, United Kingdom
  • Orchard Gateway - Singapore
  • Dylan‘s Candy Bar – New York, NY, USA
  • Júlia Center – Andorra la Vella, Andorra
  • Box Park – Dubai, UAE
  • CIMACO – Mazatlán, Sinaloa, México
  • Kendra Scott Jewelry Retail Stores – Various Locations, US
  • Lotte Center Hanoi – Hanoi, Vietnam
  • Young Living Japan Showroom Lounge – Tokyo, Japan
  • Täby Centrum Shopping Mall – Täby, Sweden
  • OPTIMALL – Hong Kong, China
  • Lighting Box – Tokyo, Japan
  • Ripley’s Aquarium of Canada - Toronto, ON, Canada
  • Möbel Martin - Mainz, Germany
  • V City Mall – Hong Kong, China
  • Vonhaucke – Mexico City, Mexico
  • Chevy Chase Pavilion – Washington, D.C., USA
  • Hanjie Wanda Plaza – Wuhan, China
  • Global flagship UNIQLO Paris Opéra Store - Paris, France
  • PSA Building – Singapore
  • Lee Gardens One – Hong Kong, China
  • UNIQLO Myeongdong Central Flagship Store – Seoul, Korea
  • UNIQLO Ximen – Taipei, Taiwan
  • Stockmann Department Store - Helsinki, Finland
  • Europaallee Passage - Zurich, Switzerland
  • Galeries Lafayette 'La Coupole' - Paris, France
  • Galeries Lafayette 'Chrysalide' - Paris, France
  • Electric Holiday - NY, USA
  • Le Front 3D Cube - Kawasaki, Kanagawa, Japan
  • Kungsmässan - Kungsbacka, Sweden
  • Triumph – Vienna, Austria
  • Tischlerei Mayrhofer - Pasching, Austria
  • Star Place Façade - Kaohsiung City, Taiwan
  • General Motors Booth, New York International Auto Show 2011
  • Akmerkez Shopping Mall - Istanbul, Turkey
  • Galleria Seoul Department Store - Seoul, South Korea
  • ESPRIT Flagship Store - Frankfurt, Germany
  • UNIQLO Shinsaibashi Flagship Store - Osaka, Japan
  • Tiffany & Co. Store - Shenzhen, China
  • Sephora Qianmen Flagship Store - Beijing, China
  • Heattech - New York, NY, USA
  • Lutron Showroom - New York, NY, USA
  • Kamppi Shopping Mall - Helsinki, Finland
  • Guerlain - Paris, France
  • Carat - Hong Kong, China
  • Hugo Boss KaDeWe - Berlin, Germany
  • Lacoste - Hua Hin , Thailand
  • Anne Fontaine - Tokyo, Japan
  • La Mer - Santiago de Chile, Chile
  • Miramar - Hong Kong, China
  • Optimum Shopping Mall - Istanbul, Turkey
  • Helena Rubinstein - Paris, France
  • Wing Wah - Hong Kong, China
  • Reiss - Los Angeles, USA
  • Lacoste - Bangkok , Thailand
  • Esprit - Hong Kong, China
  • Biotherm - Shanghai, China
  • Anna Sui - Tokyo, Japan
  • Acura - New York, USA
  • Nova Eventis Shopping Mall - Halle/Leiipzig, Germany
  • T-Mobile - Hannover, Germany
  • “Strange Fruit” Store - Berlin, Germany
Contact Us
Please contact us for more information on how Traxon can turn your creative visions into reality.